Etsy Revenue Calculator

Plan your Etsy revenue backwards from the goal

A revenue goal is easier to reach when you know what it means day to day. This Etsy revenue calculator works backwards from your monthly target:

Worked example

A $3,000 monthly goal at a $35 average order value needs about 86 orders a month, or about 3 orders a day. With a 3% conversion rate that is roughly 2,860 visits a month, about 95 a day. If 40% of revenue should come from Etsy Ads at a 3x ROAS, ads need to bring in $1,200, which takes $400 of ad spend a month, about $13.33 a day.

Where to find your numbers

• Average order value: revenue ÷ orders for the last 30 or 90 days in Etsy Stats.
• Conversion rate: shown in Etsy Stats. It varies a lot between shops, categories and price points, so use your own rather than a general average.
• Share from ads and ROAS: your Etsy Ads dashboard shows the orders, revenue and ROAS it credits to ads.

Revenue is not profit

Hitting a revenue goal doesn't guarantee a profit. Ad spend, Etsy fees, materials and shipping all come out of it. Before you commit to an ad-heavy plan, check that your target ROAS is above break-even with the Etsy Ads budget calculator, and see what each order actually earns with the Etsy profit calculator.

Ways to reach the goal with less traffic

• Raise average order value: bundles, sets, variations and add-ons mean fewer orders for the same revenue.
• Raise conversion rate: better photos, clearer titles, competitive shipping and more reviews turn more visits into orders.
• Grow organic traffic: listings that rank in Etsy search bring visits you don't pay for per click.

Frequently asked questions